Logo amazon

Amazon logo's symbolism and meaning. The arrow shape in the logo extends from the letter “A” to the letter “Z” while curving to form a smile, representing customer satisfaction, endless product selection, and end-to-end service.

Its first logo in 1995 had the river as the main feature. The letter A of the brand name formed a trapezoid. A long and wide white curve in the middle of the letter represents the river. Turner Duckworth designed this old Amazon logo with a stylized 'A,' which was the chief element of the design.

Amazon. When one initially looks at Amazon logo the arrow at the bottom seems like a smiley face, but it is more than that. The arrow is pointed from a to the z; representing the fact that Amazon offers sheer variety of products for sale. And the smiley depicts customer's satisfaction.

The name Amazon came from the “Amazon River” which is the largest river in the world and symbolized how Bezos dreamed of Amazon becoming the largest bookstore in the world.

Cadabra, Inc.. On July 5, 1994, Bezos initially incorporated the company in Washington state with the name Cadabra, Inc. After a few months, he changed the name to Amazon.com, Inc, because a lawyer misheard its original name as cadaver.